Mass media such as TV ads, while still useful, are no longer the mainstay of marketing campaigns.

Limited-line retailers cater to the needs of people who want to select from complete lines in purchasing particular products.

A skimming pricing strategy is commonly used as a market entry price for distinctive goods and services with high initial competition.

IMC broadens the concept of promotion to include all the ways a customer has contact with the organization, adding packaging, store displays, and online advertising to traditional media.

Mass merchandisers usually provide the same depth of assortment as a department store within each product line.

Brand preference is the stage of brand loyalty at which consumers rely on previous experience with a branded product when choosing it, if available, over competitors’ products.

Retail outlets are the contact points between the channel members and ultimate consumers.

Firms that practice homeshoring experience the benefit of reduction in the use of energy and other natural resources thereby decreasing their impact on the environment.

Internet security software that requires periodic updates and annual product upgrades is considered a pure service on the goods-services continuum.

Some firms register a brand name before they have manufactured the product in order to prevent competitors from using the name.