________ is a consumer promotion tool that involves inviting prospective purchasers to try the product without cost in the hope that they will buy.

What function does a company’s public relations department perform when it promotes understanding of the organization through internal and external communications?

E&OE is trying to minimize its inventory costs, which are extremely high. The company has realized that it can achieve this by maintaining a near-zero inventory and producing more products only once it is ordered. Which of the following will be true for E&OE?

Finnish cellular phone giant Nokia customized its 6100 series mobile phone for every major market in which it is present. In Asia, for example, the series came with higher ring volume so that it could be heard on the crowded Asian streets. This is an example of ________.

Stacey wants to use a highly relevant, engaging, and implicit communications mix mode to use a “soft sell” approach for her new makeup line. The communications mix mode that has these characteristics is ________.

Which of the following is NOT a weakness of a customer equity perspective (relative to a brand equity perspective)?

________ includes resistance to interference and a neurotic attitude toward money.

________ is a distribution strategy that can be effectively used during the growth stage of the product life cycle.

In most countries, ________ are the major buyers of goods and services. They typically require suppliers to submit bids and often award the contract to the lowest bidder.

The degree to which the beneficial results of an innovation’s use are observable or describable to others is called ________.