The major method of dealing with service _______________ is appropriate attention to employee selection and training.

Annual profit and market share goals that are calendarized and tracked through time are examples of _______________.

A _______________ demand curve occurs when volume increases significantly as price decreases.

A _______________ demand curve occurs when volume increases significantly as price decreases.

The major method of dealing with service _______________ is appropriate attention to employee selection and training.

Which of the following forms of control does a good job of assessing the firm’s success in implementing its strategy, but is unable to take any action to change impending unsatisfactory results?

Examples of goods for which ________________ is sought include fine china and crystal, for which only high-class department stores such as Saks Fifth Avenue and specialty stores such as Tiffany’s may be deemed appropriate.

_______________ is concerned with long-term image-building via a myriad of activities, like corporate publications, senior executive speeches, and financial support of worthy causes.

_______________ is used when the supplier is exceptionally careful in its selection of outlets, believing that the brand equity of the retailer transfers to its products; as a result, relatively few outlets are chosen.

_______________ allows the firm to balance its objectives and resource allocations across the collection of its various products.