Which company launched Eco-Fina packaging for its water?

Differentiating on ________ is important for companies with complex products and becomes an especially good selling point when targeting technology novices.

Marketers embed covert messages in ads or packaging of which the consumers are not consciously aware, yet it affects their behavior. This technique employed by the marketers targets the ________ of a consumer.

Which of the following is true about the buying center?

Marketers typically focus on brand ________ in choosing the points-of-parity and points-of-difference that make up their brand positioning.

The ________ marketing sales system works by recruiting independent businesspeople who act as distributors.

Companies such as Edison Nation and the Big Idea Group have sprung up to tap into ________ possibilities, often combining its own design, branding, engineering, and sales teams with online participants, forming a community for devising new products.

Increasingly, new-product ideas arise from ________ that combines two product concepts or ideas to create a new offering.

The offer strategy has five elements: the product, the offer, the medium, the distribution method, and the ________.

The brand promise for ________ is “the product you buy is of highest esteem, based on its timeliness, elegant design and the high quality, which is derived from the excellence of our craftsmen.”