To launch their new venture, the founders of Cotopaxi (the outdoor gear company) created a 24-hour adventure where teams compete to win international humanitarian trips–Questival. Competitions include climbing a mountain, helping in a soup kitchen, and taking a selfie with a llama. Which launching technique did Cotopaxi employ? 

Suppose you are in the market for a new compact SUV. Given your belief strength (bi) assigned to particular attributes and your evaluation of those attributes (ei), use the multi-attribute attitude model to analyze the following data: A0 = ∑biei  Attribute Rating (ei) Ford Escape (bi) Honda CR-V (bi) Jeep Cherokee (bi) Toyota RAV4 (bi) Design 5 4 4 4 4 Price 5 3 2 2 5 MPG 4 4 4 5 2 Power 2 4 4 5 4 Safety 3 3 4 3 3 Space 2 4 5 3 4 Which SUV are you most likely to purchase?  

A shortage of blood for transfusions for injured animals has resulted in the introduction of a synthesized product called Oxyglobin, which can be used effectively as a blood replacement. The manufacturer of the product has put a high price on the product in order to capture consumer surplus and to recoup its research and development costs. The manufacturer of Oxyglobin is using a _____ pricing strategy.

Unique product claim answers the question:  

The personal relevance bridge, on the means-end-chain, enables marketers to make an emotional connection between the product and the customer. The personal relevance bridge shows the connection between:

A capnograph measures

Multifilament suture:

Which of the following do/does not have to be sterile during a surgical procedure to maintain aseptic technique? 

When Kraft launched a water enhancer, the company initially considered launching it as an extension of its brand Crystal Light, primarily sold to soccer moms. Instead, Kraft launched the product as Mio and successfully marketed it to Millennials, who embrace individuality and customization. In deciding whom they should exchange with, Kraft was:

Marketers’ interest in viral advertising has increased significantly in recent years because of social media. Professor Thales Teixeira of Harvard Business School, and others have found that emotionality explains why people are willing to view certain ads over other ads. But, when it comes to sharing, emotionality explains just part of the story. Professor Teixeira found that most ads are shared by people who are: