Effective closings for sales messages should take a multi-faceted approach to motivating action: offer a gift, provide an incentive, set a deadline, and guarantee satisfaction. Which of the following statements illustrate this multi-faceted approach to motivating action?

Smart business representatives always avoid calling an unhappy customer to resolve problems.

Opening a bad-news message with Thank you for your message is considered an effective buffering strategy.  

In deciding to share negative information about another employee to your supervisor, what question should you consider first?

Factual information for reports falls into which two broad categories?

Sondra works for a development firm and must explain to a customer the results of a year-long study of potential sites for new stores. In what format should she develop this report?

Data that come from reading what others have experienced or observed and recorded is called _______ d ata .

Informational reports often describe periodic, recurring activities as well as situational, nonrecurring events.

Primary data _______.

In which format should a short informal report that will stay inside your organization be written?