A headline in the Wall Street Journal stated, “Tyson Hatches a New China Strategy. Chicken Processor Opens Its Own Farms, Avoiding Local Coops, to Address Food-Safety Concerns.” Instead of buying chickens from independent farmers, as Tyson long has done worldwide, the company is spending hundreds of millions of dollars building its own farms in China. Which method of alternative global market entry is Tyson implementing?  

For chocolate lovers, Costco provides the “All Chocolate 150 Pieces” bag made up of chocolate treats from three competing chocolate companies–Hershey’s (Almond Joy, Reese’s, and York), Mars (M&M’s, Milky Way, Snickers, and Twix), and Nestle (1000 Grand and KitKat). Costco’s ability to convince these competitors to provide their chocolate products in the same bag is an example of which force in the Five Forces Model?  

Which of the below is a grave good unique to Mycenaean shaft graves? 

Marketing research projects center around two different types of information–exploratory and conclusive. Recommendations from __________________ research enables the analyst to find associations between marketing variables and outcomes, and identify causal relationships. Recommendations from __________________ research enable the analyst to establish priorities and formulate alternative ideas. 

Because Stonyfield Farm founder Gary Hirshberg had no money for promoting his dairy products, he asked himself, “What do I have that I can use and how will it make my competitors irrelevant?” His answer was, “I have cows and a farm.” He used his cows in his promotion–Moosletter, Adopt-A-Cow. This is an example of an important bottom-up mindset: 

The closer together two brands are on a perceptual map, the: 

Craft with the buyer compelling solutions that are superior to offerings of ___________.

A brand should:

Marketers use coupons, rebates, samples, premiums, and games as short-term incentives to encourage trial or increase purchases. These are examples of which element of the promotion mix?  

A virucidal disinfectant: