Top managers use predictive analytics to define the future of the business, analyzing markets, industries, and economies to determine the strategic direction the company must follow to remain profitable. Tony will set the strategic direction for his firm, which might include introducing new flavors of potato chips or sports drinks as new product lines or schools and hospitals as new market segments.

Callie Crystal owns and operates one of the most successful local coffee shops in Denver, called The Edgewater Café. Each time a customer purchases their 100th cup of coffee at The Edgewater Café they receive a free pound of coffee of their choice. What is Callie attempting to create with her unique “Free Pound of Coffee” marketing program?

What are material items or products that customer’s will buy to satisfy a want or need?

If you were thinking about a washing machine as a system, which of the following represents the inputs?

Mark Peterson identified the Porter’s Five Forces Model which analyzes the competitive forces within a business environment.

Which of the following includes the roles and responsibilities of the CDO?

Most companies are typically organized by departments or functional areas. Which of the following is not a common department found in a company?

When operating the Honeywell controller in manual mode, the operator does not have to enter any parameters

A manual process control system requires an operator to monitor the process and make the required adjustments

Four categories of flow sensors are mass, velocity, volumetric, and __________