Malia has found an ad article for a skin care product brand offered by her local spa. The ad, along with the sales presentation by her spa aesthetician (who also sells the product on commission) present strong arguments for the brand’s benefits. Malia is finding it hard to refute these arguments as she carefully considers and evaluates the message toward a major investment in the brand’s line of products. Which model describes Malia’s response to the persuasive messages?

What are the two important dimensions to credibility?

A new athletic wear company used mass media to gain traction among customers. The company used sales promotions and public relations to achieve the long-term targets and goals identified by its top management. In addition, the company opted for direct marketing on a project-to-project basis. The combination of these various promotional tools is commonly referred to as

A company hires a popular movie actor to be the brand ambassador for the company. The company hopes that the actor’s endorsements of its products will increase the popularity of the brand and also attract a large number of customers. Receivers who respond favorably to the actor’s endorsements will express

Which statement is true of word-of-mouth (WOM) marketing?

Tasty Inc., a manufacturer of cat food in Texas, places an ad in a publication aimed at veterinarians. The ad explains why they should recommend Tasty’s cat food to the owners of the cats they treat. This scenario illustrates a

Chris is planning to buy a new smartphone. He studied the contents of an ad describing the superiority of LT smartphones and scrutinized how the advertising message argued in favor of LT’s superiority. According to the elaboration likelihood model (ELM), Chris is engaging in which route to persuasion?

Which statement is true of word-of-mouth (WOM) marketing?

Money and Banking Assume that Richie Rich has $5,500 in his checking account at Jackson Bank and uses his checking account debit card to withdraw $500 in cash from the bank’s ATM machine.   1. By what dollar amount did the M1 money supply change as a result of Richie’s single isolated transaction? (3) 2. What if anything changed from the reserve amount that Jackson Bank has to hold as a result of Richie’s withdrawal? (3) 3. More generally,  what would happen if every depositor at Jackson bank decided to withdraw a significant amount of cash from their accounts at Jackson Bank?  Explain in terms of how a fractional banking system works.(5) 4.  What is one way to protect depositors’ account and keep banks from failing?  (4)

Money and Banking Suppose Jackson bank has excess reserves of   $4,000 and checkable deposits of $80,000 .  If the reserve requirement is 10%, 1. what  is the size of the bank’s reserves? Show your calculation 2.If Jackson bank were to lend out their excess reserves, what would be the maximum amount the banking system could expand the money supply in the economy?  Show your calculations. 3.If people started to distrust banks and decided to keep their money in cash in cookie jars and under mattresses,  how would this behavior affect the economy as a whole?  Assume that people would still be spending the amount on goods and services.