Rolex calls itself the “Official Timekeeper” of the Wimbledon and Australian Open lawn tennis championships, by virtue of its sponsorships of the marquee events. What is the most likely objective for Rolex’s sponsorship deal with these events?

The offer strategy has five elements: the product, the offer, the medium, the distribution method, and the ________.

When Fred sends in the box top from his cereal to receive a free DVD of a cartoon featuring one of his favorite characters, he is responding to a ________.

In its focus on bottom-line financial value, the ________ approach often overlooks the “option value” of brands and their potential to affect future revenues and costs.

In IBM’s BANT acronym, A stands for ________.

Which of the following is NOT one of the four important contributions an effectively trained company sales force can make to consumer marketing?

Which company uses 150 different signals – including dozens of online data feeds – to rate customer leads?

Which of the following is a form of cheating or undersupply relative to an implicit or explicit contract which usually takes place when buyers cannot easily monitor supplier performance?

When Coca-Cola carries a different price depending on whether the consumer purchases it in a fine restaurant, a fast-food restaurant, or a vending machine, then this form of price discrimination is known as ________ pricing.

The market leader strategy ensures high sales volume, whereas the market nicher strategy allows firms to achieve ________.