A restaurant has a small bulletin board placed right beside the cash register where customers can easily see it as they are paying their bills. This bulletin board is used to display the daily specials, all POP and POS materials, customers’ business cards, and the announcement for the employee of the month. Often announcements are posted on top of other information. As the new manager of this operation you decide to

A casual restaurant does primarily lunch business for business people. It sells freshly baked cookies in small bags and has them available for purchase right beside the cash register, as people are paying their bills. Which component of the restaurant’s on-site merchandising program would this be?

A manager meets one of the event sales staff people in the hallway and asks what she or he thinks of the new event menu. The manager is trying to

The term that describes all of the activities that retail managers perform when selling their products is

A sports bar is looking for a programming partner for its fall television advertising campaign. The best partner would be a station that specializes in

Computer-based and non–computer-based systems that deliver information via public airwaves are known as

A restaurant would like to optimize their use of social networking. It should

A restaurant is known for its wonderful desserts, particularly, its pies. It decides to sell whole pies to its customers. Which component of its on-site merchandising program would this be?

Inclusively, the means by which a business talks to its customers are known as

The biggest challenge in using apps for marketing is