According to research studies, the closest relationships between customers and suppliers arise when ________.

In the ________ category of buyer-supplier relationship, although bonded by a close, cooperative relationship, the seller adapts to meet the customer’s needs without expecting much adaptation or change on the part of the customer in exchange.

Gordon Jones is considering purchasing a computer from Best Buy. He has created a scale for rating eight different computers on three different characteristics. He plans to make a short list of only those computers that score at least a 7 on his scale on all three characteristics. Which of the following choice heuristics has he chosen?

A ________ relationship is a cooperative one where the seller adapts to meet the customers’ needs without expecting much adaptation or change in exchange.

________ risk occurs if the product fails to perform up to expectations.

Which of the following is NOT an example of a descriptive characteristic used to define segments?

________ power can be effective, but its exercise produces resentment and can lead the intermediaries to organize countervailing power.

A brand developed by a retailer and/or wholesaler that is available only in selected retail outlets is called a ________ brand.

________ is a company’s ability to perform in one or more ways that competitors cannot or will not match.

Which of the following is true about market nichers?