Match the following muscles to their primary function for articulation. Remember that we discussed that other muscles assist, but choose the BEST answer.

Of the following, all are identified as a best practice for top service company, EXCEPT:

Cortney had an appointment scheduled with Dr. Alito at his office, but couldn’t make it on time due to traffic. By the time she arrived, the doctor had already begun with the next patient. This illustrates the ________ of services.

Kraft Foods, Inc. hosts a big family event with dinner and games once a year. The organizers arranged for the best possible menu thinking that food would be a priority, but the staff were disappointed because the activities were very poorly planned. What kind of service-quality gap is apparent here?

Which of the following factors is one of the contributors to the growing use of packaging as a marketing tool?

P&G’s decision to expand its Charmin line with the Charmin Basic product was an example of a(n) ________.

Four Seasons Hotels & Resorts customizes their rooms and lobbies according to location. Northeastern hotels are sleeker and more cosmopolitan. Southwestern hotels are more rustic. This is an example of ________ segmentation.

When Proctor & Gamble selects which customers they intend to target with their marketing efforts, they must also identify which customers they will _____.

Of the following, which would be categorized as a hybrid service?

A major advantage of a ________ strategy is that the company does not tie its reputation to the product.