Publicity is the marketing-oriented aspect of public relations.

Sampling is the process of selecting survey respondents or research participants.

A full-service retailer usually sells convenience products that people can purchase without any assistance.

People who want to learn about a product and its features in detail are more likely to search out this information on Twitter, while those interested in a promotional event are more likely to follow Facebook.

Firms usually decide whether to conduct a marketing research study internally or through an outside organization based on cost, reliability, and accuracy of the data collected by the outside firm.

Increased competition in the marketplace forces an innovative company to bring down the price of a product even lower than its eventual level under a nonsequential skimming procedure.

Retail convergence results in blurring of distinctions between types of retailers and the merchandise mix they offer.

Psychographic segmentation is the most common method of market segmentation.

A full-service research supplier is a marketing research organization that performs all the steps in the marketing research process for a client.

Career counseling session is an example of a pure service on the goods-services continuum.