When Dollar Shave Club promotes its lower prices as a reason to choose them over competitors, which strategy is it using to gain a competitive advantage?

________ are streams in which consumers, the press, or other outsiders voluntarily communicate something about the brand via word of mouth, buzz, or viral marketing methods.

The ________ phase is the gateway to customers’ interaction with the company’s offering. It is in this phase that target customers encounter the company’s offering.

________ can track customer satisfaction directly, measure repurchase intention and also gauge a consumer’s willingness to recommend the company and brand to others.

Which of the following statements best reflects how luxury brands are responding to digital technology

In advertising, the strategy of alternating periods of activity with period of complete silence is know as:

________ focuses on how company can effectively reach and serve the customer segments it has already prioritized.

Which of these categories of media is likely to have the highest credibility with audiences?

________ has been defined as “a deeply held commitment to rebuy or repatronize a preferred product or service in the future despite situational influences and marketing efforts having the potential to cause switching behavior.”

Your roommate refuses to get a smartphone, no matter how many cool apps you show him or how many times you explain all the ways its helps you manage your life and your studies. What type of consumer does he represent in the Rogers or Moore models of adoption?