Industrial tools claiming to have durability, and antacids announcing their efficacy convey a brand’s category membership by ________.

The degree to which the beneficial results of an innovation’s use are observable or describable to others is called ________.

Which of the following auctions is characterized by one seller and many buyers?

________ is the effect one person has on another’s attitude or purchase probability.

A standardized marketing program involves ________.

________ includes objections due to proposed contract completion time, quality of goods and services offered, purchase volume, product safety, and responsibility for financing, risk taking, promotion, and title.

With the ________ heuristic, predictions of usage are based on quickness and ease of use.

________ refers to the task of securing editorial space – as opposed to paid space – in print and broadcast media to promote or “hype” a product, service, idea, place, person, or organization.

A firm that is based in France designs jewelry and takes custom orders from around the world. They do not design more than 15 pieces of jewelry in a year and ensure that each design uses unique stones and is unique. Such nichemanship is an example of ________ specialist role.

________ is a company’s ability to perform in one or more ways that competitors cannot or will not match.