When Johnson Controls reached beyond its climate control equipment and components business to manage integrated facilities by offering products and services that optimize energy use, it was said to be providing ________.

________ is the effect one person has on another’s attitude or purchase probability.

Which of the following is the strongest differentiator for brick-and-mortar stores who want to emphasize their superiority over online retailers?

In a(n) ________, the buyer announces something he or she wants to buy, and potential sellers compete to offer the lowest price.

Which of the following ads depict a transformational appeal?

With the ________ heuristic, predictions of usage are based on quickness and ease of use.

A(n) ________ VMS consists of independent firms at different levels of production and distribution, integrating their programs on a contractual basis to obtain more economies or sales impact than they could achieve alone.

Share of ________ represents the proportion of company advertising of a product to  all advertising of that product.

________ power can be effective, but its exercise produces resentment and can lead the intermediaries to organize countervailing power.

Newman Inc. is a company that manufactures saddles specifically for horses that race in derbies in the United States and the United Kingdom. Within this context the firm is exhibiting the role of a ________ specialist.