The message should be consistent with the purpose of the communication, which could be raising awareness, educating/informing, achieving consensus, changing behavior, changing perception, or receiving input.  

Effective risk communication can enhance trust and confidence in the decision-making process and strengthen working relationships among stakeholders.  

Risk communication is only important for experts in the field.  

Risk analysis typically does not require a lot of information.  

Safety has been the primary focus of public policies in the past.

Uncertainty is the reason for risk analysis.  

The population of a city has a true value.  

Risk communicators only need to understand the output of risk analysis, not the input or the work of risk assessors and managers.  

It is the risk manager’s job to decide how to handle the uncertainty that remains in decision making.  

Once a problems and opportunities statement is available, it is easy to identify the risks that need to be addressed in the decision-making process.