Companies can run the same marketing communications programs as used in the home market or change them for each local market, a process called ________.

Share of ________ represents the proportion of company advertising of a product to  all advertising of that product.

A(n) ________ includes the producer, wholesaler(s), and retailer(s) acting as a unified system.

Ford Motor Co. invested more than $1 billion on a radical new 2004 model called the X-Trainer, which combined the attributes of an SUV, a minivan, and a station wagon. To communicate its unique position – and to avoid association with its Explorer and Country Squire models – the vehicle, eventually called Freestyle, was designated a “sports wagon.” According to the given scenario, Ford Motor Co. conveyed their brand’s category membership by ________.

In an attempt to tailor its products to suit the requirements of consumers in India, LG introduced the aero-comfort system. A remote control is programed to regulate both the air-conditioning and the ceiling fan. Consumers can switch off the AC and increase the ceiling fan’s flow once the desired temperature is achieved. This not only increases convenience, but also cuts down electricity charges. LG’s aero-comfort system is an example of which of the following?

Gillette uses ________ pricing when it offers razor handles at a low cost, but places a high markup on the replacement razor blades that fit in the handles.

Which of the following is an example of channel differentiation?

________ is a source of a spokesperson’s credibility that describes how objective and honest the spokesperson is perceived to be.

________ is a period of rapid market acceptance and substantial profit improvement.

When Mercedes successfully introduced its C-Class cars at $30,000 without injuring its ability to sell other Mercedes cars for $100,000, it was an example of a successful ________.