In an attempt to tailor its products to suit the requirements of consumers in India, LG introduced the aero-comfort system. A remote control is programed to regulate both the air-conditioning and the ceiling fan. Consumers can switch off the AC and increase the ceiling fan’s flow once the desired temperature is achieved. This not only increases convenience, but also cuts down electricity charges. LG’s aero-comfort system is an example of which of the following?

Gillette uses ________ pricing when it offers razor handles at a low cost, but places a high markup on the replacement razor blades that fit in the handles.

Which of the following is an example of channel differentiation?

________ is a source of a spokesperson’s credibility that describes how objective and honest the spokesperson is perceived to be.

________ is a period of rapid market acceptance and substantial profit improvement.

When Mercedes successfully introduced its C-Class cars at $30,000 without injuring its ability to sell other Mercedes cars for $100,000, it was an example of a successful ________.

M-commerce refers to ________.

Mark feels that Shell delivers on its promises to supply the best gasoline possible to the public. His experiences with Shell have always been good resulting in positive brand contact. Mark is most likely experiencing brand ________.

SJC is a new retailer that targets the youth market. SJC needs to make an impression using advertising, and decides to use funny or irreverent ads to get its point across. Each ad features one of SJC’s competitors and conveys an advantage SJC has over that competitor. Which of the following is the company using to convey its membership in the retail segment?

If the shipper owns its own truck or air fleet, it becomes a ________ carrier.