Companies normally develop ________ rather than single products and require sellers to establish perceived quality differences between price steps within it.

A stock order point of 10 means ordering the product ________.

Betty Crocker cake mixes using Hershey syrup in its mixes and “Lunchables” lunch combinations with Taco Bell tacos are examples of what special type of branding?

Ford Motor Co. invested more than $1 billion on a radical new 2004 model called the X-Trainer, which combined the attributes of an SUV, a minivan, and a station wagon. To communicate its unique position – and to avoid association with its Explorer and Country Squire models – the vehicle, eventually called Freestyle, was designated a “sports wagon.” According to the given scenario, Ford Motor Co. conveyed their brand’s category membership by ________.

Backward invention occurs when a firm ________.

Of key interest to marketers are the major informational sources to which the consumer will turn and the relative importance of each. Which of the following can be considered an experiential information source?

Moving ________ carries risks. The new brand can cannibalize core brand sales and lower the core brand’s quality image.

M-commerce refers to ________.

Which of the following characteristics is closely associated with late majority adopter groups?

SJC is a new retailer that targets the youth market. SJC needs to make an impression using advertising, and decides to use funny or irreverent ads to get its point across. Each ad features one of SJC’s competitors and conveys an advantage SJC has over that competitor. Which of the following is the company using to convey its membership in the retail segment?