When Johnson Controls reached beyond its climate control equipment and components business to manage integrated facilities by offering products and services that optimize energy use, it was said to be providing ________.

A firm that serves small market segments that are not being served by bigger firms is known as a market ________.

Dumping occurs when a company ________.

In addition to its store brands and nationally well-known brands of detergents, Reynold’s also carries much cheaper varieties of detergents that are not advertised and have little-known names. They are often manufactured from lower-quality ingredients and save on packaging and advertising costs. These are known as ________.

A(n) ________ VMS consists of independent firms at different levels of production and distribution, integrating their programs on a contractual basis to obtain more economies or sales impact than they could achieve alone.

In a retailer cooperative, ________.

A(n) ________ includes the producer, wholesaler(s), and retailer(s) acting as a unified system.

In ________, the seller offers goods both individually and in bundles and often charges less for the “bundle” than for the individual products.

________ brands are positioned with respect to competitors’ brands so that more important (and more profitable) flagship brands can retain their desired positioning.

The ________ attack offers the firm an opportunity to diversify into unrelated products, into new geographical markets, and leapfrogging into new technologies.