The ________ determines the marketing program’s ability to affect the customer mindset and is a function of the quality of the program investment.

Which of the following is an example of a brick-and-click company?

All of the following are benefits of following the ________ approach to target market selection: a strong knowledge of the segment’s needs, a strong market presence, operating economies through specializing in production, distribution, and promotion.

A market nicher is considered to be a(n) ________ specialist if the firm specializes in producing a certain type of product or product feature such as Rent-a-Wreck, that rents only “beat-up” cars.

________ is a period of rapid market acceptance and substantial profit improvement.

Five characteristics influence the rate of adoption of an innovation. One of these is ________.

According to the dynamic process model, two different types of expectations have opposite effects on perceptions of service quality. One of these is that ________ overall service quality.

Which of the following ways to convey a brand’s category membership relates to well-known, noteworthy brands in a category helping a brand specify its category membership?

Companies may wish to implement a(n) ________ to achieve more growth, to realize higher margins, or simply to position themselves as full-line manufacturers.

Ford believes its cars to be of higher quality than General Motor’s but thinks that consumers wrongly believe the opposite. Ford might employ a(n) ________ strategy to change buyers’ perceptions of its competition.