Services account for nearly ________ percent of global trade.

________ refers to the products or sets of products with which a brand competes and which function as close substitutes.

Consumers who are highly sensitive to how others see them and who choose brands whose personalities fit the consumption situation are called ________.

Ultimately, the amount of steel sold to General Motors depends on the consumers’ demand for GM cars and trucks. From the standpoint of the steel manufacturer, which of the following demand forms is most pertinent?

Door-to-door sales, home parties, mail order, telemarketing, TV selling, Internet selling, and manufacturer-owned stores are examples of ________.

An advertising ________ is a specific communications task and achievement level to be accomplished with a specific audience in a specific period of time.

Pittsburgh-based Consol Energy’s coal business largely depends on orders from utilities and steel companies which, in turn, depend on broader economic demand from consumers for electricity and steel-based products like automobiles and appliances because of ________.

“CIVETS” is an acronym for ________.

A computer falls into the ________ category of service mix.

Total Beverages, a maker of fruit juices and health drinks, recently launched a new brand of packaged drinking water called AquaPure. In order to induce distributors to carry the product, Total offers all its intermediaries a free refrigerator to store bottles of AquaPure. This is an example of a ________.