Place advertising, or out-of-home advertising, is a broad category that includes many creative and unexpected forms to grab consumers’ attention, including all of the following EXCEPT ________.

A factory outlet is an example of a(n) ________ retailer.

________ teams are cross-functional groups charged with developing a specific product or business.

When is a pull strategy appropriate?

A manufacturer uses the company’s sales force and trade promotions to carry, promote, and sell products to end users. Which of the following strategies is this manufacturer using?

________, which combines the BrandAsset ® Valuator dimensions of energized differentiation and relevance, is a leading indicator that predicts future growth and value.

The number of different persons or households exposed to a particular media schedule at least once during a specified time period is known as ________.

In ________ retailing, salespeople are ready to assist in every phase of the “locate-compare-select” process.

Which of the following is a marketing advantage of strong brands?

The starting point in planning marketing communications is a ________ that profiles all interactions customers in the target market may have with the company and all its products and services.