Finnish cellular phone giant Nokia customized its 6100 series mobile phone for every major market in which it is present. In Asia, for example, the series came with higher ring volume so that it could be heard on the crowded Asian streets. This is an example of ________.

Stacey wants to use a highly relevant, engaging, and implicit communications mix mode to use a “soft sell” approach for her new makeup line. The communications mix mode that has these characteristics is ________.

Which of the following is NOT a weakness of a customer equity perspective (relative to a brand equity perspective)?

________ includes resistance to interference and a neurotic attitude toward money.

________ is a distribution strategy that can be effectively used during the growth stage of the product life cycle.

In most countries, ________ are the major buyers of goods and services. They typically require suppliers to submit bids and often award the contract to the lowest bidder.

The degree to which the beneficial results of an innovation’s use are observable or describable to others is called ________.

In evaluating different market segments, the firm must look at two factors: the segment’s overall attractiveness and the ________.

With the ________ heuristic, predictions of usage are based on quickness and ease of use.

A music school in Boyles Height, LA, specializes in teaching the guitar and the violin. After a spurt in growth and a few successful years, the school is experiencing a slowdown in sales and stability in its profits due to an increase in competition. The school is in the ________ stage of its life cycle.