A marketer that took the city and the climate into consideration as marketing variables would be concerned about _____ segmentation.

A relatively inexpensive item that requires very little shopping effort is called a _____ product.

The two types of retailing are:

One of the important decisions managers have to make is whether to buy and commit to upgrading its computer equipment every couple of years. One way of avoiding having to buy costly upgrades, which can quickly become obsolete, is to use:

The first step in the new products planning process is:

A basic form of market segmentation that uses such variables as age, education, and income is called:

When the producers of Ocean Spray cranberry products decided to make Craisins (a dried cranberry snack food) available in convenience stores, supermarkets, and vending machines, it was involved with determining _____ strategy.

A (n) _____ is any good or service that satisfies wants, along with its perceived attributes and benefits.

The categories of heavy, moderate, and light users have to do with which type of segmentation?

Which one of the following is a commonly used method for market segmentation?