Which of the following is most likely to use database marketing?

Whirlpool took a 53 percent stake in the Dutch electronics group Phillips’ home appliances business to leapfrog into the European market. This is an example of a ________.

Which of the following is a major disadvantage of using the Internet as a marketing channel?

Newer, more strategically oriented purchasing departments have a mission. Which of the following most accurately describes that mission?

Which of the following is an advantage of using newspapers as an advertising medium?

A brand ________ is a translation of the brand mantra that attempts to creatively engage consumers and others external to the company.

Use of Power (Scenario) Broomer manufactures fashion apparel for women, men, and children. Its products are in high demand and apparel stores are more than willing to carry and sell Broomer’s garments. The company recently introduced a new clothing line named “Inducer,” targeted at youth. However, the new line is not well received by the market, and sales fail to take off even three months after its launch. Because of the acceptance that the other Broomer products have in the market, retailers are willing to stock items from the new “Inducer” line of clothing. This is an example of ________ power.

According to the BRANDZ model of brand strength, brand building involves people progressing through a sequential series of steps. Which of these steps would address or answer the question “Does this brand offer something better than the others?”

Consumers might not consider a hand sanitizer truly a hand sanitizer unless they are gels designed to apply topically, contain alcohol that kills the germs present on the skin, and developed for use after washing hands or for those times when soap and water are not available. These service elements are considered ________.

A marketing manager has planned a strategy that will require the organization to erect outposts to protect its weak front-running brands. In this ________ defense, the outposts will be central to the organization’s new competitive strategy.