Five characteristics influence the rate of adoption of an innovation. One of these is ________.

Which of the following characteristics is closely associated with late majority adopter groups?

Some firms might delay the launch of their products until after the competitor has borne the cost of educating the market. Such an entry is called ________ entry.

Charles Schwab’s best customers are instantly directed to customer service representatives, while other customers have to wait longer. Charles Schwab is trying to ________.

The typical approach to positioning is to inform consumers of a brand’s category membership before stating its point-of-________.

________ power can be effective, but its exercise produces resentment and can lead the intermediaries to organize countervailing power.

If line filling is overdone, it could result in ________ and customer confusion.

Regular maintenance and repair costs are known as ________ costs.

A ________ plan establishes a long-term relationship in which the supplier promises to resupply the buyer as needed, at agreed-upon prices, over a specified period of time.

The most effective communications mix tool at later stages of the buying process is ________ because it is particularly effective at building buyer preference, conviction, and action.