A continuous innovation is the constant modification of a product.

In one sentence, what is planned obsolescence? Do not give an example.  (This is a two-point bonus question)

List, in sequence, the four stages of the product life cycle.

Business analysis and test marketing are part of the steps in new product development.

What is the name of the most important group among the Categories of Adopters (Diffusion of Innovation)?

The textbook describes four types of innovations.

When marketers develop ________ strategies, they make decisions about  product benefits, features, styling, branding, labeling, and packaging.

In one sentence, what is the difference between continuous innovation and discontinuous innovation?  

The first phase of the new-product development process is ________. 

The Mercedes-Benz symbol is an example of a brand mark, but the Nike swoosh is not.