Ford believes its cars to be of higher quality than General Motor’s but thinks that consumers wrongly believe the opposite. Ford might employ a(n) ________ strategy to change buyers’ perceptions of its competition.

If a prospective client does not want to buy from you because he has a preference for an established supply source, you are facing an objection due to ________.

________ is a consumer promotion tool that involves inviting prospective purchasers to try the product without cost in the hope that they will buy.

A job-shop specialist ________.

When a marketer tries to alter a consumer’s beliefs about a company’s brand to get the consumer to rethink a purchase decision, the marketer is using ________.

When a company maintains its price but removes or prices separately one or more elements that were part of the former offer, such as free delivery or installation, it is known as ________.

Jeremy is concerned about his selection of a new hair spray because he is concerned it will not perform as well as his usual brand, which may result in embarrassing, flat hair in front of others. The type of risk Jeremy perceives is ________ risk.

________ includes resistance to interference and a neurotic attitude toward money.

________ is a distribution strategy that can be effectively used during the growth stage of the product life cycle.

The highest loss a project can create is called ________.