Which of the following ways to convey a brand’s category membership relates to well-known, noteworthy brands in a category helping a brand specify its category membership?

Gillette uses ________ pricing when it offers razor handles at a low cost, but places a high markup on the replacement razor blades that fit in the handles.

A firm that is based in France designs jewelry and takes custom orders from around the world. They do not design more than 15 pieces of jewelry in a year and ensure that each design uses unique stones and is unique. Such nichemanship is an example of ________ specialist role.

With respect to e-procurement, which of the two types of e-hubs are Web sites organized around?

Your firm has decided to enter the international market with your product called “Trema,” a new pocket organizer that can also be used as a cell phone. While discussing marketing plans, your CMO decides that no changes will be necessary in either the marketing mix or the product for export. What form of marketing strategy is the CMO advocating?

In an attempt to tailor its products to suit the requirements of consumers in India, LG introduced the aero-comfort system. A remote control is programed to regulate both the air-conditioning and the ceiling fan. Consumers can switch off the AC and increase the ceiling fan’s flow once the desired temperature is achieved. This not only increases convenience, but also cuts down electricity charges. LG’s aero-comfort system is an example of which of the following?

Which of the following is a sales promotion tool that typically does NOT build brand image?

When Johnson Controls reached beyond its climate control equipment and components business to manage integrated facilities by offering products and services that optimize energy use, it was said to be providing ________.

________ is the effect one person has on another’s attitude or purchase probability.

Which of the following is the strongest differentiator for brick-and-mortar stores who want to emphasize their superiority over online retailers?