Assume that the MUST Co. pays a weekly payroll, and the company pays 1 1/2 times the regular rate for overtime.  What would be the gross earnings for an employee whose regular earnings are $20 per hour, and this employee worked 46 hours this pay period?

Which one of the following statements about packaging is TRUE?

ACME Corp. is one of the first to market a new brand in a new product category. ACME is spending a lot of money to inform potential customers and intermediaries about the availability and advantages of the new product. Although sales are rising slowly, ACME doesn’t expect the brand to become profitable for at least another year. ACME’s new brand is in which stage of the product life cycle?

When Company “A” began to analyze the results from their survey, they realized that they had forgotten to add a critical question that affected the interpretation of the data.  This represents what type of error?  ________.

Which of the following is NOT an effective source of ideas at the idea generation stage of the new-product development process?

Which of the following claims about branding is NOT true?

ACME Corp. is one of the first to market a new brand in a new product category. ACME is spending a lot of money to inform potential customers and intermediaries about the availability and advantages of the new product. Although sales are rising slowly, ACME doesn’t expect the brand to become profitable for at least another year. ACME’s new brand is in which stage of the product life cycle?

Roberto, the brand manager for “Crispy” brand cereal wanted to test a new pricing strategy. He reduced the price of Crispy in Test market “A” hypothesizing that a reduced price would increase sales.  The price remained unchanged in the other markets. However, contrary to Roberto’s prediction, sales data showed that Crispy sales dropped in test market “A” and consumers switched to more expensive competitor brands. Sales trends were unchanged in the other markets. What type of research methodology did Roberto use and which of the following could be a possible explanation for the results?

When Company “A” began to analyze the results from their survey, they realized that they had forgotten to add a critical question that affected the interpretation of the data.  This represents what type of error?  ________.

John is the brand manager of a new shampoo brand. Regarding product life cycle planning, John should know that ______.