In its focus on bottom-line financial value, the ________ approach often overlooks the “option value” of brands and their potential to affect future revenues and costs.

In IBM’s BANT acronym, A stands for ________.

Which of the following is NOT one of the four important contributions an effectively trained company sales force can make to consumer marketing?

Which company uses 150 different signals – including dozens of online data feeds – to rate customer leads?

Which of the following is a form of cheating or undersupply relative to an implicit or explicit contract which usually takes place when buyers cannot easily monitor supplier performance?

When Coca-Cola carries a different price depending on whether the consumer purchases it in a fine restaurant, a fast-food restaurant, or a vending machine, then this form of price discrimination is known as ________ pricing.

The market leader strategy ensures high sales volume, whereas the market nicher strategy allows firms to achieve ________.

Which of the following is a medium of visual identity for a company?

Your firm has decided to enter the international market with your product called “Trema,” a combination of a pocket organizer and cell phone. Even though the product has been a huge success in the home country, market research suggests some changes may be required before it can be introduced in Europe. Your CMO is of the opinion that the product requires certain extra features and the product will also have to be marketed differently. Your CMO is advocating ________.

A consumer tells another consumer, “Every time I eat at Big Bill’s Steakhouse, I get poor service.” Whether this is true or not, it is the consumer’s perception. This is an example of consumers basing future predictions on the quickness and ease with which a particular example of an outcome comes to mind. This scenario would be an illustration of the ________ heuristic.