When the physical product cannot be easily differentiated, the key to competitive success may lie in adding valued services and improving their quality. The main service differentiators are ordering ease, delivery, installation, ________, customer consulting, maintenance, and repair.

Which of the following marketing communications tools is most influential at the maturity stage of a product’s life cycle?

After Olay entered and took over the Indian market with its anti-aging lotion, Ponds invested heavily in a similar product which used only natural ingredients. This is an example of a ________ defense.

The three criteria that determine whether a brand association can truly function as a point-of-difference are ________.

Ideal ________ would exist if users could fix the product themselves with little cost in money or time.

Cocktail lounges in restaurants are examples of ________.

The weighted number of exposures (WE) of an advertising message over a given medium is given by ________.

Which of the following is NOT one of the guidelines for managing luxury brands?

Domestic-based export agents perform a valuable service for companies seeking to enter foreign markets. The primary function of these agents is to ________.

In ________, a salesperson goes to the home of a host who has invited friends, demonstrates the products, and takes orders.