35. example of _____ is the sticker on a Dell computer that says, “Intel Inside.”

42. Which of Coca-Cola’s successful marketing campaigns encouraged people to find bottles featuring their own or their friends’ names, emphasizing personal identity?

25. Loyalty programs and creating brand experiences that make positive and lasting impressions are ways to _____.

11. Choosing specific segments as the focal point for marketing efforts is __________.

43. After all the research and evaluation that goes into creating a brand name, what is the final step of the brand-naming process?

58. Elaine was born in 1987. To which generation does she belong?

5. Breaking down large heterogeneous populations into small homogenous groups is called ______________.

29. Brand equity from the customer’s perspective consists of _____.

30. _____ refers to the extent to which a brand name comes to mind when consumers think about a particular product category and the ease with which the name is evoked.

7. When a customer believes Honda makes the best and most reliable cars, this is an example of: