Efforts to sign up consumers for participation in health-related initiatives before they actually need health services is referred to as ___________.

Humana Healthcare, a large insurance company, has decided to grow by selling policies in Mexico, a market it had previously not be selling to — this is an example of which growth strategy?

Unplanned strategies are referred to as _______. 

Common products purchased for personal health, such as toothpaste, Band-Aids, and iodine, are ________.

At which stage in the product life cycle is the educational function of marketing most important?

Converting an idea into a series of words, images, music, and colors is know as ___________ and is done by the ____________.

Which of the following would NOT be considered a statistical unit?

Why must straight-line projections of service utilization be used with caution in healthcare?

In healthcare, unlike other industries, the amount of services consumed is likely to be influenced by ________.

Which of the following geographic areas relates most closely to the marketing effort?