In a compensation deal, the seller sells a plant, equipment, or technology to another country and agrees to accept as partial payment products manufactured with the supplied equipment.

Gray market activities harm distributor relations, tarnish the manufacturer’s brand equity, and undermine the integrity of the distribution channel.

In target-return pricing, the firm adds a standard markup to the product’s cost.

The use of media may require international adaptation because media availability varies from country to country.

Companies sometimes initiate price cuts in an attempt to dominate the market through lower costs.

In buyer-seller relationships, the contractual transaction generally shows low levels of trust, cooperation, and interaction.

Selective attention is the tendency to interpret information in a way that will fit our preconceptions.

Price elasticity magnitudes are lower for durable goods than for other goods.

The impact of country of origin is independent of the type of product.

If a society is collectivist, it would imply that the self-worth of the people is rooted in individual achievements.