Consider the following two statements:. Programmatic advertising is used for display advertising and not for keyword search campaigns. According to the McKinsey report titled ‘The Consumer Decision Journey,’ consumers are moving outside the traditional purchase path, progressing beyond stages such as ‘awareness,’ ‘familiarity,’ ‘consideration,’ ‘purchase,’ and ‘loyalty.’   Which statement(s) is(are) true?

What is a multivariate web experiment? Construct an example of one such experiment. Using this example, explain how such an experiment could be used for the purpose of decision making? 

What are the defining properties of a good metric? As it relates to digital marketing activities, “last click attribution” is often criticized as a metric. Why? Are there possible solutions that address this criticism?

The total sales volume is 1000 units, and the non-promotional sales are 600 units. If the baseline sales are 700 units, what is the promotion efficient (in percentage)? Please keep up to two decimals.

784+963*2

I don’t see a grade for my assignment.  How much time should pass after the due date (not the date I submitted) before contacting Mrs. Fox to see if there is a problem? 

If I need to rewrite a Gordon Rule essay to meet minimum collegiate standards, what grade will I receive?  

If I begin to submit a document at 11:58 PM the night it is due and my internet fails, I can get an extention.  

When it is appropriate for me to send Mrs. Fox an email (to jfox26@hccfl.edu) as opposed to a Canvas DM?  

What would result in an automatic F on a Gordon Rule assignment?