Garrett wants to buy wine to impress his girlfriend, but he’s pretty clueless when it comes to wine. He finds two highly recommended wines. Both cost the same, but one was made in France and the other was made in China so he decides to buy the one from France because he thinks French wine would be better. This is an example of what benefit in global marketing?

According to the BTL video, sometimes companies will launch local products so successful that they’ll bring the product back to the home market.  An example of this with McDonald’s is which product that was originally launched in Canada?

What does an FTA stand for?

Gabriella is from Italy and is thinking of exporting her designer handbags to the U.S. She believes the fact that the designer handbags are designed and made in Italy adds value to the handbags. What type of positioning strategy should she use?

According to the BTL video, what was the secret to success for M-Pesa in Kenya?

What was the name of the company in the BTL video that added a “ChapStick pocket” to their shirts to achieve a lower tariff?

Joanna is looking to enter Japan with her jewelry company, but she has heard that the culture is very different and that the government favors companies who partner with Japanese firms. So, Joanna decides to partner with a Japanese company to form a separate business entity in Japan that is owned by both Joanna’s company and the partner company. What type of market entry strategy is this?

What did Kraft do to better target the second and third tier Chinese cities with Oreo?

How has M-Pesa been received in countries outside Kenya, like India and Egypt?

Which is not a factor that influences the method of market entry discussed in the textbook?