According to Kurt Lewin’s theory of human behavior, the personal factors affecting consumer behavior are one’s attitudes, learning, and perception.

Social media efforts customize marketers’ approach to targeted audiences more than many types of traditional marketing.

Opinion leaders rise to prominence because of their interest and expertise in certain products.

Social class is determined by the sole criterion of income.

In interactive marketing, the customer controls the amount and type of information received from a marketer.

Generation X is very family-oriented, well educated, and optimistic.

The government’s Do Not Call Registry exempts callers representing not-for-profit organizations and political candidates.

It is more challenging for companies to defend against insiders stealing classified information than the attacks that come from outside organizations.

A blogging site is a social media platform where users post news items and hold conversations on specified topics.

Social class has rankings determined by income, occupation, education, family background, and location of residence.