A private exchange is a secure website at which a company and its suppliers share all types of data related to e-marketing, from product design through order delivery.

The content programmer of a social news site decides which news postings get the most prominent display on the site.

All companies follow a standard format for social media marketing plans.

E-marketing is an integral component of e-business.

Business-to-business transactions typically involve more steps than consumer purchases.

Opinion leaders are the first consumers to try new products and then share their experience by word of mouth.

A micropolitan statistical area will have at least one urbanized area of 50,000 or more inhabitants.

The market segmentation that is based on the stages of the family lifecycle is a form of demographic segmentation.

Maslow’s hierarchy of needs begins with self-actualization needs and progresses to physiological needs at the highest level.

If consumers search for information about a product online and then buy it from a brick-and-mortar store, it is known as reverse logistics.