Social media marketing allows customers to promote the firm’s messages themselves.

Most online shoppers who start with search engines do so because these provide the greatest amount of information about products and companies.

The goal of content marketing is to drive the target audience toward a desired action.

Amazon.com maintains a record of each customer’s purchases and makes recommendations based on purchase behavior whenever the customer logs in for the next purchase. This is an example of the interactive marketing capability of e-business.

According to Maslow’s hierarchy of needs, the desire to accomplish, achieve, and command respect is a safety need.

The Hispanic American population is not a single homogeneous group, but a composite of a number of culturally distinct groups.

Environmental management rarely works because marketers cannot hope to influence the external environment, they can only respond to changes in it.

Motives are inner states that direct a person toward the goal of satisfying a need.

Subcultures are groups within a larger culture that have their own distinct modes of behavior.

Effective social media marketing requires setting goals and developing strategies to reach a target audience.