Which of the following statements is true about the FCB grid?

Drawing on almost 50 years of experience, Cotton Council International (CCI), the export promotion arm of the National Cotton Council is devoted to expanding U.S. cotton exports by capitalizing on consumer preference for cotton fiber and its products. CCI spends promotional dollars advertising the benefits of 100 percent cotton clothing. CCI uses:

The Values and Lifestyles (VALS) typology uses a two-dimensional structure based on:

A disadvantage of collecting primary data is that it is:

The development of _____ marketing requires marketers to focus on ingenious tactics first and then develop tactics into a strategies.

Flex Co. manufactures rivets used on heavily loaded conveyor belts which carry ore in underground and surface mining operations. Flex would most likely hire a(n) _____ agency to create the company’s advertising.

Which of the following is a good guideline to use for developing an effective questionnaire?

Florida’s Natural brand orange juice introduced a marketing campaign to alert consumers that their brand was not made with any imported orange juice. The campaign by the co-op of citrus growers that produce Florida’s Natural featured television advertisements that questioned why other premium orange juice brands would use imported juices when America produces such fresh fruit. To determine if this campaign created a positive image for Florida-grown oranges, the co-op should most likely use a(n):

An ad for Calvin Klein’s Eternity fragrance for men and women contains a black-and-white full-size photograph of an attractive, young couple in a romantic embrace. Who is in charge of the photograph portion of the ad, its placement on the page, and the location and appearance of the product in the ad?

Desert Knight Golf Resort has just completed a detailed, factual study of the resort’s strengths and weaknesses as well as external threats and opportunities. The resort’s next step in the development of a marketing plan is to: