A dinner at an exclusive restaurant is a pure good.

One of the main goals of internal marketing is to keep the employees informed about corporate goals, strategies, and customer needs.

A syndicated service can also be considered a type of limited-service research supplier.

Database marketing is not effective in identifying potential customers as it increases the marketing and promotion costs.

A population, used for market research purposes, is a subgroup of the total sample selected for analysis.

A small service agency is trying to assess clients’ view of the quality of service over the past year. If the company has had 1000 clients over the past 12 months, then all 1000 clients constitute the population considered for the survey.

Households with two wage earners are more likely than others to make joint purchasing decisions.

Convenience samples are mostly used in definitive studies.

One of the steps involved in measuring customer satisfaction is compiling feedback from customers regarding present performance.

Researchers usually spend less time and money in gathering primary data compared to secondary data.