The closer together two brands are on a perceptual map, the: 

Craft with the buyer compelling solutions that are superior to offerings of ___________.

A brand should:

Marketers use coupons, rebates, samples, premiums, and games as short-term incentives to encourage trial or increase purchases. These are examples of which element of the promotion mix?  

A virucidal disinfectant:

Often, routine purchase decisions become habit for consumers. Disrupting habitual buying decisions to replace a preferred brand with a new brand can be difficult. Marketers attempt to disrupt habitual buying with: 

To launch their new venture, the founders of Cotopaxi (the outdoor gear company) created a 24-hour adventure where teams compete to win international humanitarian trips–Questival. Competitions include climbing a mountain, helping in a soup kitchen, and taking a selfie with a llama. Which launching technique did Cotopaxi employ? 

Suppose you are in the market for a new compact SUV. Given your belief strength (bi) assigned to particular attributes and your evaluation of those attributes (ei), use the multi-attribute attitude model to analyze the following data: A0 = ∑biei  Attribute Rating (ei) Ford Escape (bi) Honda CR-V (bi) Jeep Cherokee (bi) Toyota RAV4 (bi) Design 5 4 4 4 4 Price 5 3 2 2 5 MPG 4 4 4 5 2 Power 2 4 4 5 4 Safety 3 3 4 3 3 Space 2 4 5 3 4 Which SUV are you most likely to purchase?  

A shortage of blood for transfusions for injured animals has resulted in the introduction of a synthesized product called Oxyglobin, which can be used effectively as a blood replacement. The manufacturer of the product has put a high price on the product in order to capture consumer surplus and to recoup its research and development costs. The manufacturer of Oxyglobin is using a _____ pricing strategy.

Unique product claim answers the question: