An advertisement for UNICEF attempts to persuade audiences by showing pictures of sad, hungry-looking children.  By portraying vivid images of needy children, such ads seek to capitalize on:

These are interpreted accurately by 70-90% of people around the world, regardless of age, cultural background, and exposure to Western people and culture.  What are they?

In Asch’s (1951) line length studies, what happened when one of the confederates played the role of “dissenter” and gave answers that differed from the majority?  The rate of conformity by the real participants:

Which of the following describes the main influence that emotions have in most people’s daily lives?

According to class and your textbook, “tighter” cultures:

What assumption drives the use of response latencies as measures of attitudes?

We discussed a study conducted by Dovidio et al. (2002) in which White college students completed measures of explicit (conscious, self-report) racial attitudes and implicit (automatic, reaction time) racial attitudes.  The students then had a brief interaction with a young Black woman, and researchers coded their behavior for signs of nonverbal coldness.  The findings from this study showed that:

Behaviors such as attacking a predator out of anger, running away from a stranger out of fear, spitting out moldy food in disgust, or approaching a friend out of joy, are referred to by emotion researchers as:

You want to persuade people to support your candidate for Student Body President, but you don’t have any strong, high-quality arguments to offer during your speech at the upcoming campaign rally.  What should you do to increase your chances of persuading your audience?

Jenna asked her neighbor to loan her his jumper cables to start her car, and the neighbor agreed.  Then, Jenna asked her neighbor to drive her the 10 miles to where her car was stalled, and he agreed.  What influence principle most likely explains the neighbor’s consent to drive Jenna to her car?