18)    Evaluating secondary data based on the purpose criterion involves _________.

15)    Syndicated data are the data available for free on various blogs and websites.

20)   In the context of research data, which of the following statements is true about store audits?

5)   Which of the following do companies rely on to manage consumers’ data such as interactions throughout all touchpoints and purchase behavior?

28)    Quantitative researchers use content analysis to create meaningful findings from focus group discussions.

24)   An in-depth interview _________. 

23)   Which of the following is an advantage of qualitative research?

3)   Creating customer profiles and understanding behavioral characteristics are major focuses of any marketing research project.

1)   If a client is unable to get sufficient insight into the strengths and weaknesses of a branded testing method prior to purchase from a marketing research supplier, the client can choose another supplier.

(4 pts) Social surplus=consumer surplus+producer surplus+everyone else’s surplus. In your own words, explain what is meant by ‘everyone else’s surplus.’