Firms must attempt to group consumers according to the presence or absence of those factors that affect purchase decisions.

Jack does not buy his shoes from any company other than Unparalleled, a leading shoe manufacturer, because of the comfort they offer and their unique style features. Jack is in the brand insistence stage of brand loyalty.

Convenience samples are mostly used in definitive studies.

Buyers rarely play any role in the creation and distribution of services.

Companies use knowledge obtained from databases to track customer buying patterns and to customize offerings and sales promotions.

Macy’s is a retail store that focuses on fashion-oriented merchandise, backed by a complete array of customer services. It can be considered as a self-service store.

Convenience retail stores attract consumers by providing easy access, extended store hours, and adequate parking facilities.

The number and size of the market segments chosen by a firm must match its marketing capabilities.

Geographic information systems (GIS) simplify the job of analyzing marketing information by relating data to their locations.

Basing-point pricing policy always calculates the freight charges from the point or location from which the goods are actually shipped.