The two basic forms of points-of-parity are ________ points-of-parity and ________ points-of-parity.

According to PRIZM, the ________ cluster is characterized by educated, midscale, and multiethnic, urban couples in America’s fast-growing cities. Concentrated in a handful of metropolitan areas such as Las Vegas, Miami, and Albuquerque, these households feature older home owners, empty nesters, and college graduates.

BRZ Shoes positions itself as a young, adventurous brand. Its logo and brand communication try to give consumers a feeling of excitement and bravery. These ads appeal to the ________ dimension of brand experience.

If demand changes considerably, with a small change in price, the demand is said to be ________.

According to researchers, which of the following is the correct order in which content of print advertisements matter?

Which of the following channel alternatives is most suited to handle complex products and transactions?

Which of the following is the most accurate description of a value network?

Consumers are less price sensitive when ________.

Avon, Tupperware, and Southwestern Company of Nashville are among companies in the multibillion-dollar ________ industry, which involves selling door-to-door or at home sales parties.

________ are informal workplaces, sometimes garages, where intrapreneurial teams attempt to develop new products.