The content in an advertisement that emphasizes facts, learning, and the logic of persuasion makes use of a(n)________ appeal.

There are many magazines that are placed in the waiting rooms of doctor’s offices. These magazines are read by many people. The true reach for this form of print media should include the

The ultimate responsibility for determining whether an ad deceives or offends the target audience lies with the

The term________ refers to the available delivery systems, which include broadcast and print media, outdoor advertising, and other support media, for marketing messages.

Advertising campaign themes

For newspapers, the cost-efficiency formula to determine the relative cost of the media is based on

An ad that focuses on the dominant traits of a product and the benefits they provide is using a________ appeal.

The basis idea behind______ is that a firm with multiple brands competing in the same market can establish its product in a particular place in the consumer’s mind.

EXAM FORMATYour exam consists of two parts: 1) a written portion with 3 short essays (15 minutes each); and 2) an objective portion with matching questions. Each short essay will be 15 minutes long. Be sure to write the whole 20 minutes and go into detail. A couple of sentences is not an adequate response. Go into detail and explain.For the art crime cases, discuss the: who, what, where, when, why, and how and write about some of these important facts and implications for your short essay. Scratch paper is allowed.

linz.jpg