________ includes objections due to proposed contract completion time, quality of goods and services offered, purchase volume, product safety, and responsibility for financing, risk taking, promotion, and title.

A niche specialist that specializes in one type of customer, like a value-added reseller that customizes computer hardware and software for a specific customer segment and earns a price premium in the process, is a(n) ________ specialist.

If Jose is describing chip processing speeds and memory capacity, he is describing the ________ of his firm’s offering in the FABV approach.

The ________ market consists of schools, hospitals, nursing homes, prisons, and other institutions that must provide goods and services to people in their care.

When a company maintains its price but removes or prices separately one or more elements that were part of the former offer, such as free delivery or installation, it is known as ________.

________ is a distribution strategy that can be effectively used during the growth stage of the product life cycle.

Stacey wants to use a highly relevant, engaging, and implicit communications mix mode to use a “soft sell” approach for her new makeup line. The communications mix mode that has these characteristics is ________.

When a company requires customers to pay today’s price and all or part of any inflation increase that takes place before delivery, it is known as ________.

The degree to which the beneficial results of an innovation’s use are observable or describable to others is called ________.

A brand ________ can be defined as any information-bearing experience a customer or prospect has with the brand, the product category, or the market that relates to the marketer’s product or service.