________ is the number of times the average buyer buys a product during the period.

________ are a person’s enduring favorable or unfavorable evaluations, emotional feelings, and action tendencies toward some object or idea.

The prices of tickets to the opera vary depending on where the person would like to be seated – in the gallery or in the stalls. This is an example of ________ pricing.

The brand name of New Zealand vodka 42BELOW refers to both a latitude that runs through New Zealand and the percentage of its alcohol content. From a marketing management perspective, which of the brand equity drivers is most applicable in the given scenario?

With respect to consumer decision making, the ________ set is the set of strong contenders from which one will be chosen as a supplier of a good or service.

________ refers to the process in which information gets out of memory.

A company can learn a great deal by analyzing the degrees of brand loyalty. For example, ________ can help identify the products’ strengths.

Key indicators of sales performance include all of the following EXCEPT ________.

Regular maintenance and repair costs are known as ________ costs.

With respect to powerful brand elements, ________ is an extremely efficient means to build brand equity. This element functions as a useful “hook” to help consumers grasp what the brand is and what makes it special.